Michigan
Environmental Report

Volume 24 . Number 4
August 2006

MEC STAFF

President  
Lana Pollack

Office Manager and
Assistant to the President
 
Judy Bearup

Policy Director 
James Clift

Senior Policy Advisor 
Dave Dempsey

Campaign Coordinator
Roshani Deraniyagle-Dantas

Development Director
Andy Draheim

Education Specialist
Keith Etheridge

Communications Specialist
Elizabeth Fedorchuk

Energy Program Director
David Gard

Land Programs Director 
Brad Garmon

Project Manager and Development Associate
Brianna Gerard

Health Policy Director
Tess Karwoski

Deputy Policy Director
Kate Madigan

Communicatons Director
Hugh McDiarmid, Jr.


Land Programs Associate
Benjamin Stupka

MER Design & Layout 
Rose Homa



ENVIRONMENTAL NEWS

Media matters in the environment

By Hugh McDiarmid Jr., MEC Communications Director

QUESTION: How do I increase my chances of getting a Letter to the Editor published?

ANSWER: Getting your letter in print often has more to do with chance and luck than controllable factors, but there are still a few things you can do to boost your odds. First, keep it short. Each newspaper has guidelines on length, but if you can stay well under the suggested word count, your letter becomes a more flexible tool for editors with finite space. Secondly, be pithy-to the point-and don't ramble. Like a Muhammad Ali jab, strike quickly, then get out. Third, make sure you leave multiple ways the paper can contact you to verify you are the author. In a hectic office, it may be the writer who is immediately available who gets printed-and the one who returns a message hours later that gets bumped. Finally, don't send the same letter to multiple papers. It's lazy, and it also ticks off editors who will blacklist you if they end up running the same letter that other papers run.

Got a media relations question?

Send it to:

hughmec@voyager.net

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Copyright 2006 Michigan Environmental Council