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Michigan
Environmental Report
Volume 24 . Number 4
August 2006
MEC STAFF
President
Lana Pollack
Office Manager and
Assistant to the President
Judy Bearup
Policy Director
James Clift
Senior Policy Advisor
Dave Dempsey
Campaign Coordinator
Roshani Deraniyagle-Dantas
Development Director
Andy Draheim
Education Specialist
Keith Etheridge
Communications Specialist
Elizabeth Fedorchuk
Energy Program Director
David Gard
Land Programs Director
Brad Garmon
Project Manager and Development Associate
Brianna Gerard
Health Policy Director
Tess Karwoski
Deputy Policy Director
Kate Madigan
Communicatons
Director
Hugh McDiarmid, Jr.
Land Programs Associate
Benjamin Stupka
MER Design & Layout
Rose Homa
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ENVIRONMENTAL NEWS
Media
matters in the environment
By
Hugh McDiarmid Jr., MEC Communications Director
| QUESTION:
How do I increase my chances of getting a Letter to the
Editor published?
ANSWER:
Getting your letter in print often has more to do with
chance and luck than controllable factors, but there
are still a few things you can do to boost your odds.
First, keep it short. Each newspaper has guidelines
on length, but if you can stay well under the suggested
word count, your letter becomes a more flexible tool
for editors with finite space. Secondly, be pithy-to
the point-and don't ramble. Like a Muhammad Ali jab,
strike quickly, then get out. Third, make sure you leave
multiple ways the paper can contact you to verify you
are the author. In a hectic office, it may be the writer
who is immediately available who gets printed-and the
one who returns a message hours later that gets bumped.
Finally, don't send the same letter to multiple papers.
It's lazy, and it also ticks off editors who will blacklist
you if they end up running the same letter that other
papers run.
Got
a media relations question?
Send
it to:
hughmec@voyager.net
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