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David
Holtz, 52, who most recently was media coordinator for
the Michigan Environmental Communications and Community
Organizing (ECCO) collaborative, becomes MEC's Director
of Communications and Development on June 1, 2003. Holtz'
experience is varied: a Marine who served in Vietnam,
he spent time as a reporter for the Oakland Press and
the Flint Journal; coordinated grassroots citizen involvement
in marine resource issues as the Florida Keys Program
Manager for the Ocean Conservancy; helped a congressman
bring his fundraising operation into the 21st Century;
and even worked as a private eye and a cab driver. We
sat down to interview Holtz on May 21.
Why
did you come to MEC?
"I was thinking ahead for about ten years and thinking
what I could do in ten years that could most contribute
to the environment, and I have media experience and
background in raising money, so this seemed to be a
great combination because it offered both those opportunities
for the long term."
What
brought you to environmental work?
"Ten years ago this July, I moved to Key West.
I was diving around a coral reef and saw a ship off
in the distance blowing holes in the coral searching
for sunken treasure, and I thought that was bizarre,
and I looked into it and realized there was an opportunity
to change that. I volunteered with a local environmental
group to handle that project. Next thing I knew, I was
coordinator for that group, and next thing I knew a
national group asked me to run a field office for an
Ocean Conservation program in Key West. This all goes
back to that first dive I took on a reef."
What
would people be surprised to learn about you?
"I'm really an outgoing introvert. By nature, I'm
kind of a shy person-which is why I became a reporter
a long, long time ago-it offered me the opportunity
to be involved with things without actually participating."
Tell
us about your family.
"The reason I moved back to Michigan is because
my sister and my two nieces and nephew live here, and
I missed them, and I realized as you get older how much
more important that is, and I wanted to be near them;
they live in Stockbridge."
You
served in Vietnam, right?
"I was in the Marine Corps from March of 1969 to
December of 1970-one year, ten months, 20 days-I was
in the infantry, so immediately upon returning I was
honorably discharged."
How
does your Vietnam experience impact your life today?
"It politicized me. When I went in the Marine Corps
out of high school, I had no idea what the Vietnam War
was. My friends all went in the Marine Corps-my father
had just died-so it seemed like the thing to do. The
experience of being involved in a conflict that clearly
was not something that benefited the people of Vietnam
or the United States politicized me, and I immediately
started getting involved politically."
Protesting
the war?
"Yep. I primarily volunteered for the McGovern
campaign-and I kind of got involved on the fringes of
Vietnam Veterans Against the War, but I wasn't a real
joiner, so I didn't get formally involved with any of
the anti-Vietnam War organizations."
What
are your specific goals for MEC?
"Well, the development end is fairly structured
and clear, so the goals there are to meet our organizational
development goals-both for the endowment and the general
operating fund. On the communications end, I'm in the
process of reading information from a staff analysis
of communication needs. After I finish this, I'll have
a clearer idea of what the folks here need and how I
can help them to meet those needs."
If
you weren't working in environmental protection, what
would you do?
"Probably be a journalist. I still freelance write-there's
still a lot of reporting blood in me."
What
were some of your other occupations?
"I spent a year as a private investigator in Detroit.
I was a longshoreman in Key West for two years. I sold
dive trips in Florida. I drove a cab for five years
during college."
How
much money did you raise for Congressman Dale Kildee?
"When I went to work for Dale, he had never had
a fundraiser where he charged more than $10 because
he was always in a safe district, and we knew we were
getting a new district and had to do something different.
My role was to come up with a plan to help others raise
money in Michigan. We raised $800,000 in the first cycle,
and part of that was from successful events and solicitations
we did in the state from individual donors. His first
event that charged more than $10 raised over $11,000-that
was the first event I ever did. That felt very good."
What
are you proudest of in terms of your involvement with
ECCO?
"I think it was seeing people that I worked with-some
of whom were completely intimidated by the idea of talking
to a reporter-not only gain more confidence about doing
that but actually become very skilled at it and assertive
at using the media to get the message out about the
issues they work on. Watching people grow and knowing
that I had a small part in that-and putting them in
situations where they were able to practice new skills.
In terms of accomplishments, I think the campaign that
we began in February to deal with imported trash has
been a textbook campaign in the use of media to advance
an issue."
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