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Michigan
Environmental Report
Volume 24 . Number 3
June 2006
MEC STAFF
President
Lana Pollack
Office Manager and
Assistant to the President
Judy Bearup
Policy Director
James Clift
Senior Policy Advisor
Dave Dempsey
Campaign Coordinator
Roshani Deraniyagle-Dantas
Development Director
Andy Draheim
Education Specialist
Keith Etheridge
Communications Specialist
Elizabeth Fedorchuk
Energy Program Director
David Gard
Land Programs Director
Brad Garmon
Project Manager and Development Associate
Brianna Gerard
Health Policy Director
Tess Karwoski
Deputy Policy Director
Kate Madigan
Communicatons
Director
Hugh McDiarmid, Jr.
Energy Policy Specialist
Dusty Myers
Land Programs Associate
Benjamin Stupka
MER Design & Layout
Rose Homa
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ENVIRONMENTAL NEWS
Media
matters
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QUESTION:
Newspaper and TV never cover the important environmental
issues my organization pitches to them. Am I doing something
wrong? Or should I assume they're just more interested
in Angelina and Brad's bratty baby?
ANSWER:
Not necessarily, on both counts. The process by which
newspapers and TV stations choose stories is imperfect,
chaotic and subject to an avalanche of uncontrollable
variables. Whether or not your story gets covered often
has more to do with dumb luck and timing than the merit
of the story. Keep cultivating media sources. And keep
making your calls and sending your releases. Even the
most enviro-unfriendly media outlet eventually will
have a crisis that will make the arrival of your press
release seem like a godsend. (It would also help if
you could get Brad Pitt to appear at your press conference.)
Got
a media relations question?
Send
it to:
hughmec@voyager.net
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